New Name, Same Benefits: Why Our “Juice Cleanse” Becomes a “Juice Fasting Program”
At Fit ‘n’ Tasty, our mission has always been clear: to offer healthy, natural, and effective programs for those who want to take care of their bodies. Our flagship pack, known as the Juice Cleanse, has gained many fans. But today, we must give it a new name.
Rest assured, nothing is changing! The juices remain the same, and so do the benefits. So, why the change? Simply because Swiss regulations no longer allow us to use the word “cleanse” or “detox,” with the latter being a health claim that is not authorized for a food product.
A Matter of Regulation, Not Quality
In Switzerland, the term “cleanse” is reserved for medical treatments, while “detox” is a health claim that is not authorized for food. As a committed brand that adheres to the strictest standards, we had to adjust our vocabulary.
From now on, our Juice Cleanse officially becomes the Juice Fasting Program (Programme de Jeûne à Base de Jus in French, Saftfasten in German). This name equally reflects our concept: a guided experience based on fresh, 100% natural juices, free of additives and preservatives, for a wellness pause and a body reset.
The Same Commitment
While the name changes, our commitment remains the same. Our juices are still cold-pressed with high-quality ingredients, carefully selected to provide a revitalizing experience. We continue to believe in the importance of giving the digestive system a break and replenishing essential nutrients.
So, call it what you like: juice cleanse, juice fasting, saftkur… We simply call it a healthy and delicious break!
