Fit ‘n’ Tasty 10th year anniversary – 10 days of promotions!

What a decade!

I’m delighted to announce that this year we’re celebrating our tenth anniversary! 10 years of success after success, of challenges, of joyful partnerships, of a confident and growing team of excellent people. From the first trials in my kitchen (thanks to my lovely husband for trying 15 versions of beetroot juice that day:) to a range of juices, shots, soups and almond drinks that are much appreciated in Switzerland. Whether you enjoyed our drinks for their authenticity, artisan touch or local concept, you made me proud of what Fit ‘n’ Tasty has become.

Back in 2014, or even before, I was always judgmental about the typically Swiss juices you could find in the shops. What was a typical Swiss juice back then? Your multi-fruit blend of orange, pineapple, passion fruit and other exotic bestsellers. For me, it couldn’t go any further than Swiss made. I also thought that people were abandoning their daily juice habits because they were becoming evilly sweeter and sweeter.

Through my previous life’s travels, I had discovered the concept of juice fasting through juicing, and the perfect balance between fruit and vegetables to accompany your daily health ambitions. Back then, Switzerland was still a juice fast virgin. And today? 10 years later! Who hasn’t heard? Fit ‘n’ Tasty is now one of the leading brands in Switzerland offering a wide range of swiss made juice fasts. And it’s all thanks to YOU!

I remember the first customer that was not a close relative or friend who ordered our juices online. At the time, I made my juices in my kitchen, motivating my husband to press 10 kg of carrots for me before leaving for work, as I had to press all the juices and deliver them across Lausanne and Geneva every day. Those were busy days (but probably easier than the ones I have today with my family of 3 children). I remember my fantastic friends supporting me when the number of customers doubled (from 10 to 20, wow!). I remember when I finally moved into a proper professional lab to continue experimenting and developing. I remember when 3 of us employees had a baby at the same time (hahah… I was understanding because I was one of them!). I remember the time at Covid when the team was always there, strong as a pillar to pursue the dream of authentic, artisanal production. I remember the day when Switzerland’s most beloved personality called to order my juices. I remember the day when my production team knew better than me how to make perfect juices, as I slowly passed the baton of production. I remember paddling, surfing, flying, boating, picnicking, mölkkying with my team (as well as juicing, brainstorming, debating and philosophising at lunchtime obviously :).

Fit ’n’ Tasty is a growing business, but for me it’s first and foremost a beautiful story with lots of ambition, challenges and adventurous chapters. I hope you enjoy the journey as much as I do, my customers, my partners, my team, my beloved husband and my three boys.

To celebrate with you, my team and I have prepared 10 daily offers which you will discover in the next 2 weeks. Stay tuned and block your calendar! The range of offers, discounts, free juices and surprises is fantastic!

See you in 10 years, fit ’n’ tasters!